MIT Retail Club
Business case: how an iconic global brand quickly adapts to change.
A conversation with Laura Bondel, Head of Retail CRM and Innovations @Benefit Cosmetics and Lorenzo Benazzo, CEO @Clientela
“Benefit Cosmetics is about building connections and empathy at every touch point. We leverage technology like Clientela’s Retail OS to understand motivations and build long-lasting relationships.”
LAURA BONDEL
Head of Retail CRM and Innovation, Americas
“In order to work, innovation must be frictionless, coherent and fast. Technology needs to adapt to change and cultures. That is exactly what we have been able to achieve with Benefit Cosmetics.”
LORENZO BENAZZO
CEO